This story is featured in MHA's community benefit report.
St. Luke’s partnered with the American Heart Association on its Don’t Die of Doubt Campaign in 2020. The campaign urged people to call 911 and seek emergency care if they were experiencing symptoms of a heart attack, stroke or other major health concern. It came about after studies showed an alarming drop in 911 calls fueled by COVID-19 fears.
The campaign emphasized that the best chance to survive an acute event, like a heart attack or stroke, is to call 911 and get an ambulance to the hospital where they are fully prepared to treat people safely. It also sought to reassure people that hospitals are still the safest place to be during a medical emergency when seconds matter most.
St. Luke’s contributed $25,000 toward the campaign, with community outreach efforts including earned media coverage of campaign and how it saved lives, digital ads, billboards, PSAs on local television stations and posters.
Duluth resident Jerry Chiaverini’s wife Lora Lee saw the campaign and got her husband care when he was having a heart attack. They shared their story on WDSE’s Almanac North on PBS. This interview on Almanac North inspired a viewer to seek care for her own medical issues. She was seen and discovered she has cancer. She is now in treatment with a good prognosis because the cancer was found when it was. She credits Jerry and Lora Lee with saving her life because they shared their story.
For more about this campaign and community resources, visit www.heart.org/dontdieofdoubt.